Why Open Houses Don’t Work (For Us)
- Matthew Tagerty
- 3 days ago
- 1 min read
Open houses have long been romanticized in real estate — balloons, cookies, and hoping the right buyer just happens to walk in. But at DJ & Lindsey Real Estate, we’ve moved on from hope-based marketing.
🚫 So, why don’t we do open houses?
Because they rarely sell the house.
That might sound crazy coming from a top real estate brokerage, but the data backs us up. Most open house traffic consists of:
Nosy neighbors
Casual browsers
Unqualified buyers
Agents "window shopping" for their own listings
The odds of one of those visitors writing an offer?Very, very slim.
📈 So what does work?
We focus on intent-based marketing — digital strategies that attract real buyers who are actively searching, pre-approved, and ready to move.
Instead of one buyer walking through the door on a Sunday, we want 50 to click, 10 to inquire, and multiple offers by Monday.
That’s why our agents are trained to use:
Lead generation funnels with retargeting
Smart listing exposure tools
Automated follow-ups that convert cold leads warm
Professional media that stops the scroll and books showings
💡 It’s not that open houses never work.
It’s just that better systems exist now — and we’d rather empower our agents to win smarter, not harder.
👉 Ready to trade cookies and chance for clicks and closings?
Let’s talk about how we do it.We’re looking for driven agents who want better systems — and are ready to win like a modern professional.
